Coventry’s Finest

Hot on the heels of noise about Alfa Romeo’s potential return to motor sport in the near future came word that Jaguar is teaming up with Williams to launch a full works Formula E effort.

This is a brave move, given the scorn that was poured upon then-owner Ford when it had the temerity to build a front-wheel-drive car with a Jaguar badge on it a few years ago. Now the purr of a six-cylinder is to be replaced by the whine of an electric motor, no doubt prompting much gnashing of teeth among gentlemen of a certain vintage that the ‘leaper’ is set to be seen on a glorified milk float.

Be that as it may, the automotive industry has some fairly major challenges ahead and these will only be solved by boldly going forth into new forms of powering its products. Electric vehicles are hideously inefficient, their production requires some horrendously toxic processes to take place and they are only ever likely to offer short-range inner-city transport solutions… but at least Jaguar is joining in the conversation.

Sadly the most obvious course of action for a brand like Jaguar, such as developing a hydrogen fuel cell Le Mans car, is a bit too much of a stretch at a time when its profitability is taking a bit of a beating. Jaguar Land Rover is temporarily on the back foot thanks to some poor luck in the Far East and investing half a billion dollars in new production centres, which presumably makes a relatively low cost/high visibility programme like Formula E more attractive.

But whatever the merits of Formula E, it is a positive thing that Jaguar is going to use motor sport to stake its place in the future of the industry. So to celebrate here is a gallery of loveliness to remind us all how much the big cat from Coventry has brought to the sport over the years.

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3 thoughts on “Coventry’s Finest

  1. What an interesting development for them to try. Good on you for supporting the marque. I do have an interest in alternative fuels and you are quite correct in your thinking around the toxicity of electric vehicles. I do like the Tesla method however the cost is beyond the everyman.

    I have always loved Jaguars ever since seeing an Etype when I was 6 years old in 1970. My obsession with the C,D, and E has never diminished.

    Oh and thanks for following my rather rudimentary blog as well.

    Merry Christmas and I look forward to more from Scarf and Goggles in 2016.

    Patrick

  2. Pingback: “Ain’t nothin’ stock about a Stock Car’ | The Scarf & Goggles Social Club

  3. Pingback: Where now for the Tourist Trophy? | The Scarf & Goggles Social Club

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