Welcome back to the 1930s

Every once in a while the S&G chucks an anachronism into the mix. This is a blog, after all, that has its roots in the age of adventure when land, sea and air were conquered by internal combustion, rather than the comings-and-goings of today.

One thread to have run continuously between our present age and that described on these pages has been the commercial sponsorship in motor sport  – and that thread is about to be broken. No longer, it would seem, do feats of derring-do appear to be properties of interest to people with products to sell.

Earlier this month it was announced that the quest to run Bloodhound, the vehicle intended to elevate the Land Speed Record beyond  1000 mph, was going on indefinite hiatus with a £25 million shortfall. This after 10 years of hard graft and the construction of a ‘viable racing car’ for the job from the team that had built the world’s only supersonic car… it was very sad news indeed.

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Bloodhound’s funding has stalled achingly close to the 1000 mph barrier

It seems that the sheer achievement embodied by Bloodhound, the pinnacle of arguably the motoring world’s longest-held honour, was simply lost upon our risk-averse society (and, of course, there would always be someone with a placard and corduroy headwear who would bark that the project’s carbon footprint was unforgivable).

Meanwhile, in November this year, a marathon Formula 1 season will drag wearily to a close in Abu Dhabi and it will mark the last time that we will see cars carrying the colours of a company, Martini, which is only there for the association with the sport. One or two very expensive stickers may yet cling to the caché of Ferrari, but a remarkable era has now closed.

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It’s the end of the line for bold corporate liveries in international motor racing

Commercial sponsorship began in America, when manufacturers of engine components, fuel and lubricants paid teams to put their name on the cars that used their technology. Soon other products began to appear and cars became candy-coloured advertisements whilst in Europe the tradition of national racing colours was preserved for more than half a century.

It was when these cultures collided in the late 1950s that things began to move on a little. At the Race of Two Worlds, Stirling Moss drove a Maserati that was sponsored by Eldorado ice cream. Shortly thereafter British teams like Lotus, Cooper and Lola went to the States and found life rather more lucrative than it was in Formula 1 in return for placing a few stickers on their coachwork.

The FIA permitted overt corporate branding to be on cars from 1966 onwards, and one of the earliest beneficiaries was Porsche, which very soon sported Martini colours on its cars at races like the Targa Florio. Meanwhile in Formula 1, Lotus took the final step into the unknown when it repainted its green-and-yellow cars as Golf Leaf cigarette packets.

 

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Ever the trend-setter: Stirling Moss’s ice cream-toting Maserati

 

For the next 30 years, the global motor sport economy became based on the two founding pillars of corporate sponsorship: booze and fags.

These were products that sold aspiration and lifestyle, thus they were quickly followed by fashion houses, parfumiers, glossy magazines and property companies. Greed was good and by the zenith of the 1980s there was the rise of personal technologies – hi-fi stereos, cassette tapes, computers, dishwashers, microwaves – that lavished funds on jostling for space in this most rarefied of soukhs.

Look at any car in any series from the 1980s, from Formula 1 to rallying, sports cars to NASCAR, and be amazed by the carnival of colour, bravado and money that was circulating on that gleaming coachwork. But then as the shoulder-padded 1980s emerged into the plaid-shirted 1990s, cigarette advertising was finally stubbed out and the Internet happened.

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No platform rivalled the glitz appeal of motor racing in the 1980s

People suddenly became more interested in describing what they had for breakfast on social media rather than being amazed by mankind’s bravery and ingenuity. Meanwhile, motor sport tried and failed to replace its lost sponsors.

Banks briefly filled the void but then most of them went bust, while telecoms companies were briefly wooed only to decide that creating ad broadcasting their own ‘content’ was better than providing cash for somebody else’s carnival.

Time and again in the last couple of decades, smart and sassy marketing men have been hailed as the people to usher in change and new fortunes to motor racing. But they they’ve simply been over-remunerated and over-hyped passengers who have taken out far more than they’ve brought in.

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A Mercedes-engined car in the colours of Mercedes’ global water cooler supplier

Look again at the brand names that appear on competition cars today, and almost without exception they are suppliers to the motor manufacturers. It’s called defensive spending: maintaining multi-million dollar global contracts by investing a couple of those millions back into supporting their customers’ sporting ambitions. Our world has got smaller and within it motor sport has dwindled to a point where the impact of sponsorship is measured in the ringbound files of procurement policy.

National racing colours may not have returned, but strip away today’s jazzy graphics and 99 per cent of what’s left is the same sort of sponsorship that would not be out-of-place on a Duesenberg at Indianapolis – while the only major investment in motor sport is being made by governments who wish to employ four-wheeled ambassadors.

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Snazzy graphics mask the paucity of outside investment in modern racing

So if the departure of Martini can be seen as the end of an era that goes back to the mid-1960s, it appears that in many ways the sport’s future is to be rooted somewhere closer to the 1930s (aside from breathtaking Land Speed Record attempts, of course). It seems that a circle has just completed itself.

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Sir Stirling’s stepping back

Sir Stirling Moss is stepping back from the many and varied roles at which he has worked tirelessly over the years, be that an insouciant F1 pundit or ever-popular presence in the paddocks of the world’s great historic race meetings. His homepage now carries a message from Stirling’s son, and at the S&G we can only wish this fabulous knight and Lady Susie, their family and many friends the longest and most enjoyable days to come.

It is no great presumption to say that the scribes and regulars here at the S&G are numbered among those millions around the world united in admiration both for all that Sir Stirling achieved in his youth and all that he has brought us ever since.

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Meeting real heroes does not often happen – if it happens, make sure that you’re wearing trousers. S&G.

Thank you, Sir Stirling, for being a hero par excellence. This is the statement from stirlingmoss.com

To all of his many friends and fans around the world, who use this website for regular updates, my father would like to announce that he will be closing it down. 

Following his severe infections at the end of 2016 and his subsequent slow and arduous recovery, the decision has been made that, at the age of 88, the indefatigable man will finally retire, so that he and my mother can have some much deserved rest and spend more time with each other and the rest of the family.

The entire and extended Moss clan thank everyone for all their love and support over the years and we wish you all a happy and prosperous 2018.

A brief history of British motor sport: Part 3: 1945-1953

Welcome to 2018 and to the continuation of this little series of features on British achievements on two, three and four wheels. Or more. It’s not definitive by any stretch, but intended to prod the collective consciousness of what British engineers, teams, drivers and riders could do on their day – and may yet continue to.

As per Martin Field’s request, it is de-Schama’d and written in the past tense. For some reason this makes it rather harder to write – so there’s a secret of Simon Schama’s success revealed for you right there.

How much further this record will go on is not yet clear. The cut-off of the S&G is 1961 but perhaps for the sake of context we’ll go onwards, although the last 20 years makes for pretty depressing reading all things considered. Still, on we go into that period when British engineering was at its pinnacle, fuelled  by the necessity of war and honed through the absence of funding or raw materials in the age of austerity that came with peace. Let’s have a little look-see, shall we?

1945: 

  • British intelligence worker Cameron Earl investigated the pre-war German Grand Prix teams to mine them and their staff for information to help establish British supremacy in international motor racing. His findings were published in 1946 and used as a guide by many aspiring British designers.
  • The British Racing Drivers’ Club (BRDC) established a fund to support renovation of the circuit and facilities at Le Mans damaged by Allied bombing in WW2.
  • English Racing Automobiles (ERA) evolved into British Racing Motors (BRM), revealing plans to build a supercharged 1.5-litre V16 car and run it along the lines of the great pre-war German teams.

 

1946:  

  • The 500 Club was formed for 500cc motorcycle-engined racing cars, eventually becoming known as Formula 3.
  • Hersham and Walton Motors (HWM) became a racing car constructor with George Abecassis and John Heath building a sports car on the foundations of a pre-war Alta.
  • Val des Terres hillclimb in Guernsey held its first event.
  • The wartime Boreham Airfield in Essex became racing venue.
  • Jaguar revealed the all-alloy XK120 road car, with very obvious potential for turning it into a potent racing car.

 

1947:  

  • The former RAF training airfield at Silverstone was selected as the new permanent home of British motor racing by the BRDC and RAC.
  • What remained of Aston Martin, which had been turned over to manufacturing aircraft components in World War 2, was bought by tractor manufacturer David Brown.
  • John Cobb raised the Land Speed Record to 394.196 mph in his pre-war Railton Special, with funding from Mobil. This record stands as the fastest achieved by an internal combustion engine and wheel-driven car.
  • Harold Daniell won the Senior TT on its first running after World War 2, riding a Norton. Bob Foster won the Junior race for Velocette.
  • Fergus Anderson won the first European Motorcycle Championship title for Britain after the war, taking 350cc honours for Velocette.
  • Stirling Moss won the Junior Car Club Rally in a BMW 328.
  • The Brooklands Automobile Racing Club and the Junior Car Club amalgamated as the British Automobile Racing Club (BARC). The new body relocated to new headquarters at the former RAF Westhampnett airfield on the grounds of the Duke of Richmond & Gordon’s estate at Goodwood.
  • The Darlington & District Motor Club started holding races on sections of RAF Croft airfield.
  • Former Napier racing engineer and Brooklands regular Charles Cooper, together with his son John, who worked on special engineering projects such as mini-submarines in WW2, formed the Cooper Car Company in Surbiton, after building a series of lightweight rear-engined racing cars using 500cc JAP motorcycle engines and Fiat Topolino sub-frames.
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In 1952 the Coopers revealed a streamlined car styled after the pre-war Auto Unions

1948:  

  • Silverstone hosted its first RAC Grand Prix to the newly-renamed Formula 1 regulations for 4.5-litre unsupercharged or 1.5-litre supercharged cars, organised by Colonel Barnes and Jimmy Brown. The circuit layout saw the perimeter track and runways in use, the cars turning infield at Copse up to a sharp hairpin before re-joining the perimeter at Maggots, then turning infield at Stowe and charging up the runway before another tight hairpin pointed them back towards Club. The race was won by Luigi Villoresi in a works-supported Maserati, with team mate Alberto Ascari 14 seconds behind. Bob Gerard’s ERA came third.
  • Ian Appleyard and Dick Weatherhead won the Rallye des Alpes in an SS100 Jaguar.
  • Artie Bell won the Senior TT for Norton, Freddie Frith winning the Junior TT.
  • Freddie Frith won the 350cc European Motorcycle Championship for Velocette while another British rider, Maurice Cann, won the 250cc title for Italian manufacturer Moto Guzzi.
  • Goodwood Circuit opened with its first meeting organised by the BARC.
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The first Silverstone grand prix layout

1949:  

  • Silverstone hosted its second Formula 1 race on a revised circuit using only the perimeter road except a chicane running on to the runway at Club corner. It was the first British Grand Prix, so named after the Fédération Internationale de l’Automobile (FIA) granted the RAC’s race Grande Épreuve status: equal with that of the French and Italian races as the most prestigious events of their kind. It was won by Baron ‘Toulo’ de Graffenried in a Maserati. Raymond Mays demonstrated the BRM V16, built and operated along the guidelines from Cameron Earl’s study of the pre-war German teams.
  • Goodwood hosted its first Formula 1 race, the Glover Trophy, won by Reg Parnell in a Maserati.
  • British industrialist Tony Vandervell, producer of ‘thin wall’ bearings and an early investor in BRM, began to grow wary of the ambitious V16 project’s potential and negotiated with one of his customers, Enzo Ferrari, for the purchase of one of the Italian’s Formula 1 racing cars. The car was painted green and renamed the ‘Thin Wall Special’ for use in Formula Libre races and occasional grand prix outings.
  • Britain’s Board of Trade unsuccessfully attempted to block the import of foreign racing cars. Tony Vandervell argued that a supercharged Ferrari was required as a development mule for improved engine bearings for the British motor industry. A compromise suggested by the BoT was that the car should only be in the country for a maximum of 12 months and only used for testing work rather than competition. Vandervell then offered the customs duty and tax that was levied on the car’s purchase price for the government to shut up and go away – which worked! It also set a precedent that ensured very few aspiring racers could afford to import their cars and would have to rely on home-built machinery.
  • Motorcycle racing commenced at Mallory Park.
  • Lord Selsdon entered a Ferrari 166 MM into the Le Mans 24 Hours, which claimed victory having been driven for almost the entire duration of the race by Luigi Chinetti. An HRG won the 1.5-litre class driven by Eric Thompson and Jack Fairman.
  • Ken Wharton and Joy Cooke won the Tulip Rally in a Ford Anglia.
  • Donald Healey and Ian Appleyard won the 3000cc class of the Rallye des Alpes in a Healey Silverstone. Betty Haig won the Coupe des Dames in an MG TC.
  • Harold Daniell became the first rider to win Isle of Man TT races before and after the war, claiming the Senior TT event for Norton, while the Junior TT fell to Freddie Frith for the second year running.
  • Les Graham won the inaugural 500cc World Motorcycle Championship for AJS, while Freddie Frith won the inaugural 350cc World Motorcycle Championship with five wins in five races with Velocette. Ian Oliver and Denis Jenkinson claimed the Sidecar title for Norton.
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The Jaguar XK120 won rallies and races with alacrity

1950:  

  • Silverstone hosted the 11th Grand Prix d’Europe, the first ever points-scoring round of the FIA Formula 1 World Championship. The occasion was attended by HRH King George VI, Queen Elizabeth and the two royal princesses with all pomp and the band of the grenadier guards in attendance. The race was won by Dr. Giuseppe Farina’s Alfa Romeo.
  • BRM made long-overdue debut at Silverstone, although the mighty V16 cars did not shine. Only one car was in a fit state to take the start, driven by Raymond Sommer, but it shattered a driveshaft on the startline and pennies were thrown by the booing crowd as it was wheeled off.
  • Autosport magazine was founded by Gregor Grant and John Bolster, supplementing the monthly output of Motor Sport.
  • Ian and Pat Appleyard won the Rallye des Alpes in their Jaguar XK120.
  • Stirling Moss won the Daily Express 1,000-Mile Rally of Great Britain in an Aston Martin DB2.
  • Sydney Allard won the 8-litre class and finished third overall at the Le Mans 24 Hours, sharing the car with American driver Tom Cole. Aston Martin finished first and second in the 3-litre class, with the Jowett Jupiter of Tommy Wisdom and Tommy Wise beating the MG TC of George Philipps and Eric Winterottom to the 1.5-litre class.
  • HWM built a new Formula 2 car with the pre-war Alta engine, performing well.
  • After strenuous lobbying, Brands Hatch owner Joe Francis was convinced to lay a permanent asphalt surface at Brands Hatch for 500cc motor racing.
  • The second Glover Trophy race for Formula 1 cars at Goodwood was won by Reg Parnell again, in his Maserati.
  • Motor racing spread westward when motorcycle racing began on the runways of Thruxton airfield and on the perimeter road of RAF Castle Combe.
  • Jaguar revealed a highly-evolved racing model of its celebrated sports car, the XK120-C, better known as the ‘C-Type’.
  • Rising 500cc racing star Stirling Moss announced his presence on the international stage with a sensational drive to victory in the revived RAC Tourist Trophy at Dundrod in a Jaguar XK120.
  • Newly-promoted Clubman rider Geoff Duke stunned the motorcycling establishment by winning the Isle of Man TT Senior race for Norton using the new ‘Featherbed’ frame.
  • Ken Wharton won the Tulip Rally in a Ford V8 Pilot, with J. Graham Reece winning Class 2 in a Ford Anglia and Joy Cooke claiming the Coupe des Dames in another Ford V8 Pilot. Wharton also won the Lisbon International Rally.
  • Italian manufacturers dominated most classes of the World Motorcycle Championship but Bob Foster maintained Velocette’s unbroken run in the 350cc class, while Ian Oliver retained the Sidecar title for Norton with Italy’s Lorenzo Dobelli alongside him.

 

1951: 

  • Silverstone hosted the third British Grand Prix, ending with Scuderia Ferrari’s first world championship Formula 1 win, taken by Argentine driver José Froilán Gonzáles in a Ferrari 375. The BRM finished fifth.
  • Jaguar won the Le Mans 24 Hours, with Peter Walker and Peter Whitehead sharing a Jaguar C-Type. They became the first British drivers in a British car to win since Johnny Hindmarsh and Luis Fontès in their Lagonda in 1935. In a brilliant weekend for Britain, Aston Martin won the 3-litre class and a Jowett Jupiter took the 1.5-litre class win.
  • Stirling Moss won his second RAC Tourist Trophy, this time at the wheel of a works Jaguar C-Type.
  • Ian and Pat Appleyard won the Tulip Rally in their Jaguar XK120.
  • The RAC Rally was revived as a 1000-mile run to Bournemouth from various starting points across the UK. An award for ‘Best Performance’ was made rather than declaring a win, and it was handed to Ian and Pat Appleyard in their Jaguar XK120.
  • Geoff Duke and Norton dominated the World Motorcycle Championship, claiming both the 350cc and 500cc titles, winning both the Senior and Junior TT on the way. Ian Oliver won his third straight Sidecar world championship for Norton, with Lorenzo Dobelli riding beside him.
  • Frazer Nash became the first British manufacturer to win the Targa Florio, with a car driven by Franco Cortese.
  • Aston Martin employed pre-war Auto Union technical chief Robert Eberan von Eberhorst to redesign its sports cars, resulting in the DB3.

 

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Jaguar won its first Le Mans 24 Hours in 1951, 16 years after the last British triumph

1952:

  • The BRDC took over the lease of Silverstone Circuit.
  • Goodwood became the first circuit in Britain to race at night, like Le Mans, with the inaugural Nine Hour race for sports cars. Floodlights were put in place to illuminate the grandstands and pits, the kerbs were given a coat of luminous paint, a beer tent was erected (although due to post-war licensing laws it had to stop serving before the race ended) and sponsorship came from theNews of the World. The event was not well attended by the public, for whom nine hours was simply too long, but it was won by Aston Martin’s works team after the Jaguars faltered.
  • Lotus cars was founded by engineers Colin Chapman, Colin Dare and investors Michael and Nigel Allen, opening a factory in Hornsey, North London.
  • Sydney Allard won the Monte Carlo Rally in his self-built car, with Stirling Moss finishing second in a Sunbeam shared with Desmond Scannell and John Cooper.
  • Leslie Johnson and Tommy Wisdom won the 5-litre class and finished third overall at Le Mans in a Nash-Healey in the Le Mans 24 Hours, with a Jowett Jupiter again winning the 1.5-litre class.
  • Godfrey Imhof and Betty Frayling won the RAC Rally in a Cadillac-powered Allard.
  • Ken Wharton won the Tulip Rally in a Ford Consul.
  • John Cobb was killed attempting to beat the Water Speed Record on Loch Ness in his jet-powered boat Crusader.
  • Maurice Gatsonides won the Alpine Rally overall in a Jaguar XK120, with George Murray Frame winning the up-to-3-litre class in a Sunbeam.
  • P. Denham-Cookes won the Scottish Rally in a Jaguar XK120.
  • The British Grand Prix at Silverstone was won by Alberto Ascari in his first dominant world championship season to Formula 2 regulations, driving a works Ferrari 500 F2. He finished a lap clear of team mate Piero Taruffi, who was a further lap clear of Mike Hawthorn’s Cooper-Bristol in third.
  • A Jaguar XK120 won the Liège-Rome-Liège Marathon de la Route in the hands of Jean Heurtaux and Marceau Crespin
  • Former spy Cameron Earl died after crashing ERA R14B on a test run at the Motor Industry Research Association track (MIRA) in Warwickshire.
  • HWM closed its Formula 2 team.
  • Scuderia Ferrari attended the Easter meeting at Goodwood, where British youngster Mike Hawthorn challenged the mighty Italians in a home-prepared Cooper.
  • Stirling Moss made his Grand Prix debut.
  • Charterhall Circuit opened on another ex-RAF airfield in Berwickshire.
  • Geoff Duke was beaten to the 500cc motorcycle world championship but retained honours for Norton in the 350cc category, while Cyril Smith triumphed for Norton in the sidecar class, joined by both Bob Clements and Les Nutt in the sidecar on points-scoring rounds.

 

1953:

  • Maurice Gatsonides and Peter Worledge won the Monte Carlo Rally in a Ford Zephyr.
  • Scuderia Ferrari signed Mike Hawthorn to drive for the team in Formula 1 and sports car races. At his first Grand Prix for the team, in Argentina, the Englishman was honoured with a bright green paint job. In arguably his greatest race, Hawthorn beat Juan Manuel Fangio in ‘the race of the century’: the fraught French Grand Prix at Reims, in which they passed one another several times per lap all the way to the flag.
  • Aston Martin won the second Goodwood Nine Hours. Without the same level of off-track excitement as could be found at Le Mans, the News of the World had abandoned its sponsorship and it was sparsely attended.
  • Petrol rationing ended in Europe and branded fuels went on sale again, leading to massive investment in motor racing. Shell launched its first ‘premium’ fuel since 1939, promoting it through racing success with Scuderia Ferrari.
  • Duncan Hamilton and Tony Rolt won the Le Mans 24 Hours in their Jaguar C-Type, despite having been excluded after qualifying and retiring to an estaminet to drown their sorrows. Ken Wharton and Laurence Mitchell took honours in the 2-litre class in a Frazer Nash. Le Mans was a points-scoring round of the inaugural FIA World Sportscar Championship.
  • Alberto Ascari won the second and final British Grand Prix held to Formula 2 regulations at Silverstone Circuit. Ascari’s works Ferrari 500 F2 finished a minute clear of Juan Manuel Fangio’s works Maserati, while Mike Hawthorn’s challenge was blunted by a gigantic spin and other issues that dropped him three laps behind.
  • Ian and Pat Appleyard won the RAC Rally in their Jaguar XK120. George Hartwell and F.W. Scott won the Touring car class up to 2.6 litres in a Sunbeam-Talbot and Denis Scott the over 2.6-litre class in a Jaguar Mk.VII.
  • A Jowett Javelin won the Tulip Rally in the hands of Count Hugo van Zulyen.
  • D. Airth and R. M. Collinge won the ‘less than £800’ class in the Coronation Safari Rally in a Standard Vanguard.
  • An Allard won the third 1000 Lakes Rally in Finland in the hands of Vilho Hietanen and Olov Hixen
  • A Jaguar XK120 won the Acropolis Rally in the hands of Nick Papamichael and S. Dimitrakos.
  • After a year off in 1952, the RAC Tourist Trophy counted as a points-scoring round of the inaugural FIA World Sportscar Championship. It was held at Dundrod once again and won by Peter Collins and Pat Griffith in an Aston Martin.
  • Former 8th Air Force bomber airfield Snetterton in Norfolk became a licenced circuit
  • Oulton Park circuit was formally paved and opened.
  • Crystal Palace circuit reopened for motor racing after wartime bomb damage and other wartime materiel was finally cleared away, allowing a 1.39-mile layout to be used.
  • The Monaco Grand Prix was staged as a sports car race as the Automobile Club de Monaco had no interest in holding a Formula 2 event. The race was won by Stirling Moss in a Jaguar C-Type.
  • British riders reigned supreme in world championship motorcycle racing – but they rode for foreign manufacturers. Geoff Duke won the 500cc title on a Gilera and Fergus Anderson won the 350cc title for Moto Guzzi. Eric Oliver won his fourth sidecar title for Norton, with Stanley Dibben alongside him.
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Ferrari’s young British star Mike Hawthorn at the 1953 British GP

Where now for the Tourist Trophy?

The announcement that Silverstone – and therefore the UK – will be missing from the FIA World Endurance Championship calendar from now on is not a surprise. There has been much hoo-ha on social media about it from British ‘fans’ – although it’s quite likely that more people have taken the trouble to post their outrage than ever bought a ticket.

Of rather more pith and moment is the fact that at present the Royal Automobile Club’s Tourist Trophy has no home – and there is no obvious candidate to replace it. But why, after so many decades, is top flight sports car racing abandoning the UK?

In 2011, the S&G worked on behalf of the Automobile Club de l’Ouest to promote the event. A phone call in mid-July basically said that there was a budget to promote the race, which was in mid-September, and as everyone in France takes August off would we mind awfully doing what we could to sell some tickets.

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The Tourist Trophy has been awarded to the winners of the Silverstone 6 Hours in recent years

It was the dream brief: a client who gives you a budget first and asks questions later. It was quite possibly the most fun that will ever be had in this working life.

Local radio stations from the Solent to the Black Country ran adverts that used Steve McQueen’s movie Le Mans as the theme, with a heartbeat getting faster and engines bursting into life while a sonorous voice spoke in wonder about the world’s most advanced sports-prototypes and the elegant GT cars, Audis, Peugeots, Aston Martins, Porsches, Corvettes and Ferraris.

Every station that took the ads got pairs – sometimes several pairs – of VIP hospitality tickets to use as competition prizes. So did any local newspapers that we advertised in, which from memory was about a dozen from Herefordshire to Suffolk and Watford to Uttoxeter.

On the PR front, we realised that it was the 35th anniversary of the first Silverstone 6 Hours race, and got the winner of that inaugural race, John Fitzpatrick, to describe his giant-killing act alongside Tom Walkinshaw in a home-brewed BMW against the might of the BMW and Porsche works teams. We also got Desiré Wilson to talk to the press about being the first and only lady racer to win the event.

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The girls of the Silverstone 6 Hours with Dunsfold’s P-51D

There was a media day at Silverstone where home favourite Allan McNish took journalists round the track in a race-prepared Audi R8 GT car. Among the victims we sorted out for the day was BBC Radio 2 Drive Time sportscaster Matt Williams, who did a brilliant piece for roughly five million listeners which basically involved him asking questions in a panicked scream and Nishy laughing like a drain in reply.

Northampton railway station was completely wrapped to look like the grid at Le Mans (a little tribute to how our Bahraini friends promote their Grand Prix so well), and at every station between Euston and Birmingham there was advertising to be found on the platforms.

Finally, we found some of the finest-looking promo girls in Britain, dressed them in replicas of the iconic and much-lamented Hawaiian Tropic girls’ outfit and sallied forth to as many other motoring events as we could – armed with a barrel-load of flyers with unique 10% discount codes. At Dunsfold Wings & Wheels we took along one of Trackspeed’s Porsche GT3s and a Gulf Aston Martin DBR1/2, at Chelsea Autolegends we had the Aston and the Strakka Racing HRD that slotted in to the Le Mans-themed main display, and the ACO came and did a press conference.

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On the lawns of the Royal Hospital at Chelsea alongside a few billions’ worth of classics

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If in doubt, grab a Chelsea Pensioner.

Because enthusiasts of motor racing tend to like having models of the cars in some shape of form, we did a deal with the now sadly defunct Modelzone company to put posters in the windows of their 46 shops across the country and for each shop to have a prize draw for a pair of hospitality tickets. They also ran a competition on their website and to their email distribution list to win the opportunity to wave the flag that starts the race.

We had branding all over Autosport.com, a competition to do the grid walk on Pistonheads and yet more competition prizes of hospitality. As a final offer, we contacted the marque clubs of every brand with cars taking part in the event and offered them display parking on the infield with a sliding scale of up to 50% off the ticket price, the more cars (and therefore people) that came with them.

As a final treat to reward the hordes of people that we hoped would be coming, we got the distributor of SCX slot cars to set up a tent with a massive track in it and plenty of Audis and Peugeots to race. We got John Fitzpatrick and Desiré Wilson to come along and do autograph sessions. We got Porsche 956 chassis 001, the 1982 Group C class winner and founder of 12 years of success for Porsche, together with a BMW CSL representing the inaugural 6 Hours and a Porsche 935.

All of this was done in six weeks from a standing start. All of this was done on a total budget that would scarcely pay for a tatty second-hand Porsche. All of this reached an audience of millions and we sold… something like 8,000 tickets. It was raining at Silverstone and there is seldom a more desolate part of the world on a soggy September day than the old airfield, especially when one is wandering round looking at the fruits of one’s labours and seeing not one soul between Copse and Stowe other than the ever-hearty marshals.

With heavy hearts we reported in to the ACO folks, expecting to be informed that we’d never work in this town again. They were… coq-au-hoop! Refreshed from their month in Provence, they couldn’t believe that they’d sold around 15% more tickets than the previous year with a campaign that lasted six weeks instead of three months.

It’s Silverstone, they said, with suitably Gallic shrugs. Everything costs too much because they have to fund the Grand Prix. The Wing stood empty above the paddock because it was too big and infeasibly priced, so all the hospitality had to be done in the old units on the old start/finish straight and guests had to be bussed the mile in between lunch and the working area.

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We even had a page in The Sun – although the cars were notably absent…

The only location that could be found for the marque clubs, slot car track and historic racing cars display was exactly half-way between the two paddocks, meaning that few people bothered to get off their buses and brave the rain to come and have a look. As it was, neither the tent for the historic cars or the security person to look after them had shown up, so we had to send the Porsche 956 back to its owner and keep the BMW and 935 outside while a short-notice tent was found to house them.

When the S&G returned to the event in 2014, it was the first round of the new season and there had been much excitement on social media about the return of Porsche and all the rest of the pre-season chatter. There had been a photo call with the cars in central London but very little in the press had resulted from it, there were no adverts to speak of and no campaign of the sort that we’d done but the weather was uncommonly pleasant on the Saturday.

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Le Mans brings fans together from around the world – especially the UK

There was still barely a soul in the public areas around much of the circuit. If more tickets were sold the difference was marginal. Yet at Le Mans one can barely walk a step without falling over roaming families, all eagerly discussing the race in every accent and dialect of the British Isles. Chuck a rock into the crowd at Le Mans and you’re far more likely to be told to ‘eff off’ than you are to ‘va te faire foutre’.

So now the ACO has decided to abandon its crusade to give British fans a treat on home soil. It’s not possible (as so many of them have wished) to return to Brands Hatch because the circuit isn’t to modern endurance standards – and anyway the 1000km races there in their 1980s heyday were fairly processional because there’s no room for overtaking.

People remember those races so fondly because there were big crowds, in part due to the presence of Jaguar and Porsche’s great ace Derek Bell as national heroes… and also in part because everyone buying a ticket to the Grand Prix at Brands got a free ticket to the 1000km. Sometimes, nostalgia ain’t what it used to be.

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Brands Hatch had a packed house for Group C sports cars in the 1980s

So, a chapter closes and all that remains to be said is what the future holds for the Royal Automobile Club Tourist Trophy, the world’s longest-serving motor sport prize? It’s only warranted a small mention in the World Endurance Championship arena, but this grand old prize was awarded to the winner of the Silverstone 6 Hours.

In 112 years it’s been awarded at a sports car race 29 times, GT races 11 times, to races for Grand Prix cars three times and for touring cars 25 times. Perhaps Alan Gow and TOCA might like to use it for a non-championship touring car all-comers race as they did 20 years ago? Or maybe the thriving British GT series should take it on? Undoubtedly there will be a lobby for reinstating Britain’s round of Formula E and using it for this purpose… it’s the in thing to do these days, after all.

Perhaps the most pragmatic suggestion is to permanently base the TT at Goodwood, where the current tribute race for 1960s GT cars can be restored to full glory. After all, there are few events in Britain that attract a similar size of crowd, and the prestige of winning it is enormous amongst a group of drivers and owners who actually care about its heritage and history.

At present, the longest-standing prize in motor racing history, a trophy that unites C.S. Rolls, Tazio Nuvolari, Sir Stirling Moss and Alain Menu is rootless. Steps must be taken fast to ensure that this grand old prize remains fixed to the greatest motor sport occasion on the calendar, the most stylish, the most glamorous and the most relevant – because if we lose our sense of identity at this moment of crisis for motor sport in Britain then we might as well all pack up and go home.

Farewell to a fast lady

It’s not really the place of the S&G to comment upon every personality who passes away.  Sadly, from the perspective of 2016, any interest in the first half of the 20th century means reflecting upon lives and achievements that reach their end on a regular basis. Obituaries for S&G luminaries such as John Coombs, Sir Jack Brabham and Les Munro have been well written and doubtless read by regulars here; there is no point repeating for the sake of it.

But the recent passing of Maria Teresa de Filippis has robbed our generation of a unique link with that rather wonderful world of Formula One in the 1950s. She was glamorous, she was brave and she could certainly drive a bit. Maserati encouraged her and she joined the glittering set alongside Fangio, Moss, Hawthorn, Collins, Brooks ,Musso and all the rest: the right girl in the right place at the right time.

She didn’t set the world on fire but she will remain forever associated with an unrepeatable era, as this rather nice recent advert by Maserati attests:

An epic fail from Lewis

This week saw one of the motor manufacturers competing in F1 roll out some of its heritage – in this case Mercedes-Benz, which took two of its all-conquering W196s to Monza. In one car quite rightly Sir Stirling Moss was to be found. In the other was Lewis Hamilton.

Stories like this are popular fodder to graft a little of the sport’s old grandeur onto its modern day successor. Usually it is quite fun, such as when Michael Schumacher took the wheel of Bernie Ecclestone’s Ferrari 375 at Silverstone to mark 50 years since the Scuderia’s first Formula One victory:

It is also a chance for Formula One drivers to endear themselves to fans by showing how much they value the sport’s heritage and appreciate their role in continuing the legacy. After all, if you’re one of the 18 men qualified by talent, marketability or financial backing to sit in one of the most exclusive clubs on Earth then it is entirely right and proper to celebrate such good fortune, is it not?

Apparently not in Lewis’s case. He buried this particular story in his BBC column beneath selfies taken at the recent boxing match, stating: “Mercedes took two versions of the 1955 F1 car, the W196, the open-wheeler and the ‘streamliner’, and Stirling and I drove them on the old Monza banking, which they used for grands prix until 1959.”

Erm, Lewis…

Monza banking in its final F1 appearance… in 1961, not 1959 Mr. Hamilton

Monza banking in its final F1 appearance… in 1961, not 1959 Mr. Hamilton

Having comprehensively shot himself in one foot, Lewis then took aim at the other when he turned his apparently limited attention to the W196 itself. “I think that might be my favourite car of all time,” he enthused. “I just love the sound of it, with its old V12 engine – I’d love to have a road car that sounded like that.”

The Mercedes-Benz W196 with its straight eight engine

The Mercedes-Benz W196 with its straight eight engine

The problem is, of course, that the W196 was famously powered by a straight-eight engine with desmodronic valve gear. I know that there are question marks about Lewis’s technical feedback but spotting that this was not a V12 engine should have been a fairly straightforward task. I’m sure that one of the gentlemen of Mercedes’ fantastic technical team who tend these priceless cars would have explained it to him as well – although perhaps Lewis was preoccupied with his selfies at the time.

Modern day racing drivers tend to do this sort of thing very well – even if driving old cars isn’t their cup of tea. Schumi was famously terrified when he drove one of Ferrari’s turbocharged cars from the 1980s and swore blind he would never again allow himself to be strapped into a machine that seemed intent on causing him actual bodily harm.

He was not alone. David Coulthard found the pre-war Mercedes W125 rather too much for comfort and Mika Häkkinen really never liked driving the W196 because by comparison with his carbon fibre machine it lacked any sense of there being a functional set of brakes included in the design.

And yet they did it with grace, good humour and the sense that they perhaps gained a little understanding of their privileged place in the world to be paid fortunes for driving cars that are a thousand times safer on circuits that are 60% run-off area and fenced in with soft barriers. Sentiments that do not come across from Hamilton’s exposure to the living legends of Moss, the W196 and the astonishing Monza banking.

Hamilton didn't seem to understand the significance of this moment - a shame, as they are getting fewer

Hamilton didn’t seem to understand the significance of this moment – a shame, as they are getting fewer

It was, as Lewis would no doubt say, an epic fail.

1956 and all that…

A lot is said and written about British leadership in motor sport. About its value. About its importance. We speak in terms intended to summon up the blood in a manner that would have delighted Henry V at Agincourt.

‘Twas not always thus. Brooklands may have been the world’s first permanent race track and a few pioneering marques such as Bentley, Napier and Sunbeam may have successfully raided the most prestigious races in Europe but, before World War 2, Britain was hardly smitten.

Racing cars not permitted: the SMMT shows its wares

Racing cars not permitted: the SMMT shows its wares

Indeed, the Society of Motor Manufacturers and Traders was moved to prohibit the display of racing machinery within its annual Motor Show – stating that competition was ‘vulgar and irrelevant’.

All that was changed by the Second World War. In its wake a tide of bright young engineers and hard charging drivers was unleashed. That tide grew in depth, strength and experience until Britain became the motor racing capital of the world.

The year of British ascendance was 1956. If the primary measuring stick of motor sport is Formula One, then this was the first year when the number of British teams outnumbered those from Italy or France. It is also the first year in which British drivers won more grands prix than any other nationality – with Stirling Moss and Peter Collins claiming two victories apiece.

Young bucks Collins and Moss ran the old master Fangio close in 1956

Young bucks Collins and Moss ran the old master Fangio (right) close in 1956

Of course this was also the year in which Collins famously missed out on the world championship after handing his car to his title rival and team-mate, Juan Manuel Fangio, in the final race of the year. Clearly the British still had to develop the killer instinct in these situations!

Neither Moss or Collins were driving British cars, but there was plenty of success outside Formula 1 for British manufacturers. Leading the way was Jaguar, which maintained its dominance at the Le Mans 24 Hours with a fourth victory in six years – with Aston Martin and Lotus winning class honours.

Jaguar's fourth winner at Le Mans is crowned

Jaguar’s fourth winner at Le Mans is crowned

In rallying, Jaguar also the Monte Carlo Rally with its vast Mk.VII saloon and Aston Martin won the RAC Rally with its rather more obviously sporty DB2/4.

Meanwhile, back on the tracks, the Owen Maddock-designed Cooper T41 dominated in Formula 2, establishing the template for rear-engined simplicity that would carry the Kingston firm to world championship glory by the end of the decade.

Jaguar also claimed victory in the 1956 Monte Carlo Rally

Jaguar also claimed victory in the 1956 Monte Carlo Rally

If that wasn’t sufficient to set the seal on British dominance then Stirling Moss – that man again! – set new class speed records at Monza in a streamlined Lotus Eleven.

It was a year that would define so much for so many people: the year in which the remarkable community of engineers and adventurers showed exactly what they were capable of. The achievements of 1956 set in place the foundations for a huge and vibrant industry.

This week the great and the good of that same industry gather for their annual jamboree – the Autosport International show in Birmingham. Doubtless there will be much bullish talk about the state of the nation… but how much of it is justified?

One thing is clear – the age of British leadership in motor sport that arrived with such a tour de force in 1956 has, in fact, passed.

At the end of last year Britain lost 25% of its F1 production in the space of a fortnight. If a quarter of the Premier League teams vanished there would be rioting on the streets – but the disappearance of more than 400 jobs and hundreds of millions of pounds owing to suppliers has merited barely a raised eyebrow.

This misfortune is, however, just the tip of the iceberg. For example British Formula 3 – the series that was the making of virtually every F1 driver from Stirling Moss to Jenson Button, including the likes of Nelson Piquet, Ayrton Senna and Mika Häkkinen – has ceased to exist, after drawing only half a dozen entries in recent seasons.

The Le Mans 24 Hours and World Endurance Championship are currently contested by Audi, Porsche and Toyota… all based in Germany. Both of the full works teams entered in the World Rally Championship – Hyundai and Volkswagen – are also based in Germany.

In terms of manufacturing there are now only three viable options when it comes to single-seater chassis supply: Mygale from France (Formula Ford/Formula 4), Dallara (GP2, GP3, Formula 3, Indycar, World Series, Formula E) and its Italian compatriot Tatuus (Formula Renault).

Across virtually every discipline of the sport, from rallycross to hillclimbs and truck racing to dragsters, British influence is increasingly on the margins. As well as car production, traditional bastions of the industry such as Dunlop and Shell have also moved their motor sport arms (and associated Research & Development of customer products) away from Britain.

In 2001 the Motorsport Industry Association, the self-appointed lobbying group in the UK, valued the industry at £5bn a year – which was quite punchy. These days the MIA puts that figure at £10bn – which is frankly ludicrous.

In the years since 2001 such prestigious engineering firms as Cosworth, Reynard, Lola, Van Diemen, TWR and Ralliart have hurtled into oblivion. On the domestic front, the British Touring Car Championship lost its manufacturer entries and star drivers but has battled on – and at least survived where the British Rally Championship has been consigned to history.

One by one the lion’s teeth have been pulled.

What took Britain to the top of the world in 1956 and kept it there for roughly half a century was a fraternity imbued with talent and inventiveness as well as the willingness to challenge tradition. As a community we urgently need to revive this same spirit if we are to have any chance of halting the decline.

Britain needs to recapture the pioneering spirit it showed in 1956 - and fast

Britain needs to recapture the pioneering spirit it showed in 1956 – and fast

The S&G is a place to look backwards but, at the start of a new year, it might also be a good time to look forwards – and worry. Context is really what this blog is about, and if by looking back we can find a way to fan the embers then so much the better.